What is FRIDAY?
Giving data back to the user, and more.
Are you a superfan? a sneakerhead? really into a niche topic?
You probably are.
And your online history shows it. But do you own that data, or do Elon & Zuck play around with it without sharing the upside with you?
We have answered these questions and have a solution. Introducing FRIDAY.
Data is the new Oil
Most of the ad-driven internet revenue is based on consumer data:
70% of Google’s $257 billion
98% of Meta’s $117 billion
Creators drive consumer engagement on platforms. Yet, instead of the creators/consumers, platforms end up keeping most of the revenue. Along with hegemony over the upside, web2 companies have also maintained control and monetised consumer data in exchange for services for a long time.
But, there has been a positive shift.
Ownership of data is now coming back to the consumer. Courtesy of the GDPR & Right of Data Portability, all global companies today allow users to request & download all their user history.
But since this is available for free, the onus is on the user to:
Use that data however they like to.
Monetize it back out to the market.
Enter FRIDAY🔴
FRIDAY is a web3 protocol that lets users automatically download their history from web2 platforms. This can then be used to earn by sharing that data directly with creators & enterprises – without ever giving up ownership or control.
FRIDAY solves 3 key problems:
Enables users to easily retrieve, legally own & extract more value from their data
Lets the community own data instead of the centralised companies (DePIN)
With FRIDAY, we can build a new world with individuals having ownership over & upside from their data.
Here's how we do this:
Our app connects to each data source of yours
Automates the data request/download of the entire user archive
Pulls it down to your device
Why should you trust us? Well, you don't have to!
We leverage Solana to permission & audit all access to that data so that NO ONE (including FRIDAY) except you has overriding permissions. True, verifiable ownership. Nothing less.
"Okay but as a common user, what does all this mean for me?"
Well, if you're like any other person, you don't care much about which web2 company has control over what data.
So what do you get?
Once users have logged in and connected their accounts with the FRIDAY app, they will be able to:
Earn NFTs
Access exclusive offers
Engage with brands & creators in new ways
Become part of new communities with similar interests
FRIDAY partners with creators on special collaborations for you. You can onboard by reviewing a curated feed of NFTs and exclusive offers that you can claim. You can also see the data criteria associated with each collaboration, and use your data to claim the NFTs. You can use these NFTs for social proof, or Proof of Humanity.
There is no more authentic proof of being a fan or just being a human than a unique composite of your online footprints. NFTs can also be used for access to communities, events, special drops & much more!
Say Hello to Charlie
Let's take Charlie as our example.
He's a 21-year-old boy who claims to be the biggest Potterhead in the world and has been obsessed with Harry Potter since he was five. He's now logged into FRIDAY and connected his accounts to check what the app is about.
Based on his data history related to Harry Potter:
Netflix (watched the movies)
Amazon (bought the books)
Twitter (Follows the official Harry Potter page)
He can now claim an exclusive Potterhead NFT that he qualifies for based on his fandom which is reflected in his online history. He didn't have to follow 5 accounts or take a quiz or say Alohomora. His proof-of-fandom already existed in his online history.
Now, his NFT gave access to a new Harry Potter club & also got a free ticket to the Wizarding World, only available for members of that club!
We're building a future where you not only gain utility on top of your data but also maintain complete sovereignty and ownership in the process.
If you’re as excited as we are for the future, Join our Discord to ask questions, learn more about us, give your suggestions & become a part of FRIDAY's exclusive community.